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 Bryan Cave colleague Ken Achenbach joined Jonathan and me on the latest episode of The Bank Account for a discussion of the potential compliance issues associated with a behavior-driven marketing focus within financial services.  To borrow the immortal words of Salt-N-Pepa, should banks “Push it?  Push it real good?”

While new app technologies are allowing banks to market in new ways, we analyze many of the ways in which behavior-driven marketing already permeates our culture, and why financial services-based behavior-driven marketing may be treated differently.  Some of the articles referenced on the podcast include:

• Tom Hall’s BankThink piece on the need for community banks to be offering advice, not products; and
• Penny Crossman’s American Banker story on whether banks should be in the business of ‘surveillance capitalism’?  (subscription required)

You can also follow us on Twitter with Jonathan at @HightowerBanks and me at @RobertKlingler.  Ken cannot be followed on Twitter, as Ken’s thoughts cannot be limited to 140 characters.

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