Convenience vs. Compliance: Behavior-Driven Marketing of Credit Products
June 9, 2017
Authored by: Robert Klingler
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Bryan Cave colleague Ken Achenbach joined Jonathan and me on the latest episode of The Bank Account for a discussion of the potential compliance issues associated with a behavior-driven marketing focus within financial services. To borrow the immortal words of Salt-N-Pepa, should banks “Push it? Push it real good?”
While new app technologies are allowing banks to market in new ways, we analyze many of the ways in which behavior-driven marketing already permeates our culture, and why financial services-based behavior-driven marketing may be treated differently. Some of the articles referenced on the podcast include:
- Tom Hall’s BankThink piece on the need for community banks to be offering advice, not products; and
- Penny Crossman’s American Banker story on whether banks should be in the business of ‘surveillance capitalism’? (subscription required)
You can also follow us on Twitter with Jonathan at @HightowerBanks and me at @RobertKlingler. Ken cannot be followed on Twitter, as Ken’s thoughts cannot be limited to 140 characters.
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