Bryan Cave LLP has been recognized as having one of the strongest brands in the legal marketplace, according to a recent study by BTI Consulting Group. The study, “The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2012,” ranked Bryan Cave among the top 18 law firms by reputation and brand perception.

BTI’s annual analysis measures top-of-mind recognition of nearly 400 law firms based on unbiased, unprompted, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one, in-depth interviews with decision-makers at top-spending companies conducted between June 2010 and March 2012, BTI probed clients as to which law firms they associate with the nine distinct characteristics driving their decision to select, consider and hire a particular law firm.

According to the report, Bryan Cave was among the 18 law firms that enjoy substantially better brand perception among the firms included in the study. The critical aspects included in BTI’s definition of law firm brand are the direct result of more than 3,100 interviews with buyers of legal services during the past 11 years. Click here to view the “2012 BTI Brand Elite 18” list.

“These firms are setting the stage for what’s to come – creating new standards for client service, establishing solid, long-lasting reputations for handling the most highstakes issues and redefining what it means to be innovative in a world oft criticized for its devotion to old school practices,” the report said.

Bryan Cave LLP has a diversified international legal practice. The firm represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and mid-sized privately held companies, partnerships and emerging companies. Subsidiary Bryan Cave International Consulting provides trade and customs consultancy. Aided by extensive investments in technology, Bryan Cave’s more than 1,100 lawyers and other professionals in over 30 offices across the United States, the United Kingdom, Continental Europe and Asia efficiently serve clients’ needs in the world’s key business and financial markets.